Fusion Marketing StrategiesFusion Marketing is a relatively new term, and not often used in the general public, but the concept has been used for years.
Think back. When you saw the last McDonalds commercial, what did you see? French fries… cheeseburgers… a drink… in a COKE cup… decorated with SHREK characters or other movie themes. How about the latest Popsicle or fruit snacks your kids ate? Chances are the boxes were plastered with all types of Disney characters, popular toys, or other movie promotions.
Fusion marketing is the act of two or more companies getting together in a way that allows them to benefit, not just from added publicity, but also by saving on marketing expenses, because each party shares a cut of the cost in exchange for a portion of the ad.
When we take on new performance-based projects where our income depends entirely on how much we can sell for you, one of the things we often consider is the possibility of fusion-marketing strategies where we get your product in front of more people, either for free, or for a fraction of what the original ad might cost.
