Viral Marketing Strategies"Viral marketing", "viral media", and "viral phenomenon", are all terms used to describe a marketing strategy which involves creating a highly-unique image or perspective about a product or service and showcasing it in a way that draws massive amounts of attention naturally and entirely by word of mouth or link sharing through online social networks and other websites.
Out of all the great viral marketing campaigns we've created, one thing holds true for everyone one we do: If you have fun making it, your audience will enjoy talking about it! There's a lot going on in social media these days, and it can be a real bear to break through all the white noise. You've really got to stand out. You've got to be different. You've got to be intelligent. But most of all, you've got to enjoy it!
So how do you get people to talk about your business? Sometimes it's difficult to come up with a catchy slogan or product ability that really gets the word around. But every now and again, after hatching a few hundred really bad ideas, you eventually come up with something great that goes a really long way.
When we create a viral marketing campaign, we often consider the following:
- What's the most amazingly-but-ridiculously-stupid or useless-but-incredible thing this product can do? (sounds silly, but it works!)
- What's the most legitimately-amazing thing this product can do?
- What are the product's flaws, and are they things that can be used as an advantage?
- Who are the people looking for this product?
- Why is this product better than anything else like it?
Unfortunately, there really is no clear-cut strategy to develop super-successful campaigns each and every time. Surprisingly-often, the best ideas will pop up instantly in your head at the most random times of the day while mowing your lawn or taking a shower. Other ideas may drag on for weeks or months in brainstorming sessions with your business colleagues. And while nobody can really absolutely guarantee the most successful viral marketing campaigns, we would love to work with you to show you how we've been able to get hundreds of thousands of viewers for others at absolutely no cost out of pocket!
